SELLING IN THE 21ST CENTURY
Selling in today’s market is much more dynamic and competitive than just over a decade ago. The customers entering your showrooms understand more aspects of your business than you realize. With the help of the World Wide Web, customers are more sophisticated than ever, having access to virtually any information at the click of a key. Their expectations have increased dramatically, from the quality of the products to the services they expect. Customers desire fast and accurate service, and while many dealerships claim to provide it, few will meet the long-term satisfaction standards customers have set.
ATTRACTING THE BEST
It is widely known that a company is defined by whom it employs, whom it retains, and whom it fails to keep. To become great you have to surround yourself with great people, and to attract great people you have to provide what great people seek. The employee labor pool is rumored to have eroded, leaving only the bottom tier to pick and choose from. Nothing could be further from the truth than this. There currently exists a labor pool equal to if not better than the one, which preceded us. However we have failed to change our mentality towards that top tier and hence have gradually distanced ourselves from them.
GOAL SETTING
The most basic things are those that we neglect most. If you were to take a survey, and get honest answers you would find that most people, perhaps close to 97% do not have any goals, let alone even give goal setting the time of day. Understanding that only about 3% of people could actually say that they have set clear goals and have taken the time to write them down, goes to show you why so many people live their life with no clear purpose. Research has shown that people, who take the time to set clear goals and transfer them to paper, achieve more in their life than those who fail to set goals.